The New York Times Agency May 2010
EN_00913897_6414
(NYT12) VERO BEACH, Fla. -- Sept. 7, 2003 -- FLA-GRAPEFRUIT-MARKETING -- Florida's grapefruit growers are in deep trouble. Unlike the state's $8 billion orange industry, which has also suffered but can rely on a steady demand for orange juice, its $1 billion grapefruit industry is combating double-digit domestic sales declines that have put many small farmers out of business. Growers are gambling on a $3 million marketing campaign that they hope will transform grapefruit juice from the dutiful tonic of old people into the must-have drink for hip, health-conscious young women. Dan Richey, a member of the Florida Citrus Commission, checks his latest crop of grapefruit still ripening on the trees near his house, in background, near Vero Beach, Fla., Sept. 4, 2003. (Gregg Matthews/The New York Times)
CENA MINIMALNA - 100 USD
2003-09-07
EAST NEWS
The New York Times Agency
Gregg Matthews/The New York Times/Redux
15370902
1,35MB
25cm x 17cm przy 300dpi
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