The New York Times Agency May 2010
EN_00913897_0622
(NYT25) NEW YORK -- Jan. 29, 2003 -- BRANDS-ECONSCENE -- Deciding which shampoo or toothpaste to buy seems a long way from the emotionally charged debate over affirmative action. But an analytical tool developed by marketing scholars to analyze how consumers make brand choices can, in fact, illuminate that debate. When dozens of brands are available, shoppers actually consider a far narrower selection. Shoppers at a grocery store in Manhattan last year. (Don Hogan Charles/The New York Times)
CENA MINIMALNA - 100 USD
2003-01-29
EAST NEWS
The New York Times Agency
Don Hogan Charles/The New York Times/Redux
15811566
0,95MB
25cm x 17cm przy 300dpi
2003, 29, A, ACTION, ACTUALLY, AFFIRMATIVE, AN, ANALYTICAL, ANALYZE, ARE, AT, AVAILABLE, BRAND, BRANDS, BRANDS-ECONSCENE, BUT, BUY, BY, CAN, CHARGED, CHARLES, CHOICES, CONSIDER, CONSUMERS, DEBATE, DECIDING, DEVELOPED, DON, DOZENS, EMOTIONALLY, FACT, FAR, FROM, GROCERY, HOGAN, HOW, ILLUMINATE, IN, JAN, LAST, LONG, MAKE, MANHATTAN, MARKETING, MEDIAXPRESS, NARROWER, NEW, NYT25, OF, OR, OVER, REDUX, SCHOLARS, SEEMS, SELECTION, SHAMPOO, SHOPPERS, STORE, THAT, THE, TIMES, TO, TOOL, TOOTHPASTE, WAY, WHEN, WHICH, WIECK, YEAR, YORK,