Olivia Palermo (oliviapalermo / 29.04.2021): In the Fall of 2018, when I started Olivia Palermo Beauty, the world was in a much different place. Meetings were precisely scheduled where we could go over formulas, colors, applicators, all of it, in-person When the Pandemic began in March of 2020, we were forced to pivot (after ensuring the health and safety of ourselves and loved ones): quickly shifting to Zoom calls and FaceTimes with messengering samples and shades to one another via Uber As someone who thrives on the in-person creative experience, especially for something as tactile as beauty, changing my way of working was a challenge. But taking a step back and using the time to adapt and be even more considerate of the collection and brand we were building was a blessing in disguise. Its one of the many reasons why @oliviapalermobeauty is my most accomplished project yet! Supplied by Instagram.com/face to face