TO GO WITH AFP STORY BY GUILLAUME LAVALLEE / Graphic content
EDITORS NOTE: Graphic content / Israeli-Canadian billionaire cyclist and businessman Sylvan Adams rides a bike with members of his team Start-Up Nation at his velodrome in Tel Aviv on June 5, 2020. - He has ridden in a cycle rally in the Emirates, recruited star cyclist Chris Froome to Israel's Tour de France team and was mentor to the first Israeli F1 driver. Adams is playing the sports card to try and change the image of Israel as mired in conflict and to promote its normalisation with the Arab world. (Photo by Emmanuel DUNAND / AFP)