In this image taken from video, actress and blogger Gwyneth Paltow appears at the opening of her pop-up store on Wednesday, Dec. 2, 2015 in New York. Paltrow's luxury and lifestyle online venture goop turned into an actual boutique on Wednesday as the actress celebrated the opening of goop mrkt in The Shops gallery at Columbus Circle in New York. (AP Photo/Bastien Inzaurralde)