An Iranian woman wears a Tissot watch in Tehran, Iran, Saturday, July 18, 2015. While it will likely be months before sanctions on Iran ease, business and political leaders are wasting no time in trying to tap into a large and what they hope will be a lucrative Iranian market. Ads for European cars and luxury goods are starting to reappear in Tehran. American firms, though, have to be much more cautious. Deal or no deal, U.S. sanctions not related to the nuclear program will still be in place and bar most American companies from doing business with Iran. (AP Photo/Ebrahim Noroozi), APTOPIX