"Eat More Cottage Cheese...You'll Need Less Meat...A Postal Card Will Bring Recipes...Cottage Cheese or Meat? Ask Your Pocketbook!" The United States did not have food rationing in WWI. Through slogans such as "Food Will Win the War", "Meatless Mondays", and "Wheatless Wednesdays", the United States Food Administration under Herbert Hoover reduced national consumption by 15%.