Communication director for the world's biggest luxury company LVMH Antoine Arnault speaks during a press presentation of the travel case made by Vuitton to carry the FIFA World Cup Trophy, on June 1, 2010 at Louis Vuitton's headquarters in Paris. Vuitton was selected by the FIFA as the official designer of the trunk which will carry the solid 18-carat gold World Cup trophy to South Africa. AFP PHOTO MIGUEL MEDINA