Visitors play the 'EA Sports FC 25' game in front of a placard with England's midfielder Jude Bellingham at the Electronic Arts booth during the media day at the Gamescom video games trade fair in Cologne, western Germany on August 21, 2024. According to organisers, around 1400 exhibitors from 64 countries will be presenting their products during the fair running until August 25, 2024. (Photo by Ina FASSBENDER / AFP)