TO GO WITH: Japan-lifestyle-photography-business-Pentax, FOCUS by Natsuko FUKUE
This photo taken on July 9, 2024 shows customers visiting Popeye Camera, a special film photography shop in Tokyo's Jiyugaoka district. Yoshinobu Ishikawa took over Popeye Camera in 2000, when the rise of digital cameras had nearly forced the shop's closure. Back then, "young people found it difficult to enter" as mostly older male customers would be having "intimidating, technical conversations" with staff, he said. (Photo by Kazuhiro NOGI / AFP) / TO GO WITH: Japan-lifestyle-photography-business-Pentax, FOCUS by Natsuko FUKUE