The New York Times Agency May 2010
EN_00918016_6343
(NYT50) PARIS -- Dec. 26, 2007 -- EUROPE-PRO-SMOKE -- Patrons of Le Faitout, a cafe in Paris, enjoyed cigarettes in November in anticipation of a smoking ban that will go into effect on Jan. 1. Only the select few can enter the online preserve of Altadis, the European tobacco giant. Inside, visitors find a parallel universe where willowy models strut down the runaway with cigarettes hanging from their pouty lips, and celebrities like Bob Dylan, Clint Eastwood and Brad Pitt flaunt smoking as the ultimate symbols of chic rebellion. Le Lab, an internal Web site at Altadis, is meant to be part social networking site, part data resource, part virtual pep rally. The intended audience for the site -- which started in the fall -- is several hundred Altadis brand managers who could use a little inspiration as cafes and restaurants around the world continue to push users of its products out the door. (Richard Harbus/The International Herald Tribune)
CENA MINIMALNA - 100 USD
2007-12-26
EAST NEWS
The New York Times Agency
RICHARD HARBUS /IHT/Redux
redux13379524
0,68MB
20cm x 14cm by 300dpi
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