do uzupełnienia
EN_01048689_1230
*FILE PHOTO*(NYT46) NEW YORK -- Feb. 23, 2007 -- STARBUCKS-MEMO -- Starbucks's numerous worldwide outlets include this one at Astor Place and 3rd Avenue in Manhattan as seen in November 2006. The last thing that Starbucks wants is watered-down coffee. It may not have that. But in a passionate internal memorandum to Starbucks executives, the company chairman said that a drive for efficiency has led to a "watering down of the Starbucks experience." Rapid expansion, the chairman, Howard Schultz, said, has led to a "commoditization of our brand" that makes the company more vulnerable to competitors. Specifically, he cited several decisions that, he said, may have been right at the time, but which, in retrospect, have led to a "dilution" of the coffeehouse experience that he wanted to foster. (Hiroko Masuike/The New York Times)
MINIMALNA CENA 100USD!!!
2012-09-05
HIROKO MASUIKE /The New York Tim/EAST NEWS
The New York Times Agency
HIROKO MASUIKE /The New York Tim
h_07734881
0,84MB
25cm x 17cm by 300dpi
2006, 2007, 23, A, AND, AS, ASTOR, AT, AVENUE, BEEN, BRAND, BUT, CHAIRMAN, CITED, COFFEE, COFFEEHOUSE, COMMODITIZATION, COMPANY, COMPETITORS, DECISIONS, DILUTION, DOWN, DRIVE, EFFICIENCY, EXECUTIVES, EXPANSION, EXPERIENCE, FILE, FOR, FOSTER, HAS, HAVE, HE, HIROKO, HOWARD, IN, INCLUDE, INTERNAL, IS, IT, LAST, LED, MAKES, MANHATTAN, MASUIKE, MAY, MEMORANDUM, MORE, NEW, NOT, NOVEMBER, NUMEROUS, NYT46, OF, ONE, OUR, OUTLETS, PASSIONATE, PLACE, RAPID, RETROSPECT, RIGHT, SAID, SCHULTZ, SEEN, SEVERAL, SPECIFICALLY, STARBUCKS, STARBUCKS-MEMO, THAT, THE, THING, THIS, TIM, TIME, TIMES, TO, VULNERABLE, WANTED, WANTS, WATERED-DOWN, WATERING, WHICH, WORLDWIDE, YORK,