Passers-by watch Argentinian director Paula Markovitch appears on a giant screen installed at the Sony Center pose during the photocall for the movie "The Prize" (El Premio) in Berlin on February 11, 2011, presented in competition on the second day of the international Berlinale film festival. The Berlinale takes place from February 10 to 20, 2010. AFP PHOTO / VALERY HACHE