Naveed Rehman is pictured in his beauty salon, Heena Salon in the Fordsburg suburb of Johannesburg on July 3, 2018. - Rehman mixes his own skin lightening cream using many other herbal skin whitening products. Supplying more than a hundred clients he says that his product, besides being used for skin lightening also control pimple prone skin and helps heal burns. Africa is experiencing a massive trend of skin bleaching, also called lightening or whitening, particularly in teenagers and young adults. The rich tend to opt for pricier registered products which are available in standard doses. Others are likely to buy creams, often bootleg concoctions mixed in the back streets, that may be dangerous and are blatantly sold in defiance of official bans or constraints. South Africa has banned skin bleaching products with high amounts of hydroquinine and mercury, urging people to "reject all colonial notions of beauty". (Photo by GULSHAN KHAN / AFP)