In this Wednesday, Nov. 11, 2015, photo, a shopper uses a net to catch live fish on sale at a Wal-Mart in Shenzhen, in southern China's Guangdong province. In American Wal-Marts, customers don't get to fondle their fish. But America is not China, as the world's biggest retailer has learned. If the Arkansas-based company wants to win over foreign consumers, it has to shed some of its American ways, and cater to very different customs and conventions that are fast changing. (AP Photo/Ng Han Guan), APTOPIX