Nations were new to cinema and its capability to spread and influence mass sentiment at the start of WWI. The U.S. developed the Committee on Public Information (CPI) days after the declaration of war, and created the Division of Films to handle films taken by army Signal Corps cameramen. It did not release commercial films. Urban's Kineto Company of America edited, processed, and printed the CPI's films, including Pershing's Crusaders, America's Answer, and Under Four Flags. Similar to Britain, American interest in feature-length films waned, in favor of newsreels and shorts. This also proved to be more profitable though even American audiences came to prefer British war films.