TOPSHOTS A person climbs a 30-foot (9-m) climbing wall in Herald Square during an event called Grape-Nuts "What's Your Mountain" on May 29,2013 in celebration of Post Grape-Nuts' role in Sir Edmund Hillary's historic ascent of Mt. Everest 60 years ago. Hillary and Sherpa Tenzing Norgay took the cereal on the climb to provide them with protein. TOPSHOTS/AFP PHOTO / TIMOTHY CLARY