CYRILLICS ON BAG TRANSLATE TO "RED CAVIAR"; A MARCH 14, 2012, PHOTO
This March 14, 2012, photo shows a package of Lays caviar potato chips in New York. While Americans might get squeamish at the thought of their favorite snacks being tweaked, what works in the U.S. doesn't work everywhere. Tastes can vary greatly in unexpected ways in different corners of the world. (AP Photo/Mark Lennihan)