Guillaume Juttier poses in his cellar holding two bottles of Pommeau and Fine de Bretagne at the "Les Vergers de la Ferme" cider factory, in Bain-de-Bretagne, western France, on January 13, 2025. Competing with beer, and sometimes outdated, cider is in steady decline. But industry players are hoping for better days ahead, thanks to a move upmarket with the creation of new ciders, or betting on its low alcohol content, which is in line with the spirit of the times. (Photo by JEAN-FRANCOIS MONIER / AFP)