This photograph shows "Parfums de Marly" boutique, a luxury and niche perfume brand, in Paris on December 12, 2024. Parfums de Marly, which should reach $600 million in sales in 2024 was created in 2009 by Julien Sprecher, an enthusiast of the 18th century, who draws its inspiration from "this period when modern perfumery was invented", "where Louis XV gave incredible parties at the Château de Marly". (Photo by Grégoire CAMPIONE / AFP)