Meet Pablo - the pub-crawling pooch who has become a darling of social media. Pablo rose to fame as a local celebrity around North West London, after gaining attention when out on walks. But even greater fame followed Pablo when started stopping off and asking landlords to paw him his favourite drink. Bobby Breese, Pablo’s devoted owner, revealed: “It is in the local pubs that he has become best known and built his social media following. His party trick is asking the bar staff for his own particular tipple - a bowl of water with ice.” Pablo’s top haunts are Maggie’s Irish Bar and The Chamberlayne Pub - both in Kensal Rise, London. With more than 100,000 followers on Instagram and TikTok, the three-year-old Borador, a cross between a border collie and a labrador, is known for being “half-intelligent half-greedy". Whenever he visits a pub, Pablo always gains a lot of attention and love. “The beauty of dog fame is there is no downside,” said Bobby. “Dogs are attention seekers, much like some wannabee reality TV stars. But the difference is that attention and fame doesn’t change a dog’s personality, they are completely unaware of their changed status.” Bobby noted that unlike humans, dogs do not have concepts of fame or notoriety. He emphasised that “paparazzi intrusion wouldn’t cause them any undue stress or lead to a stint in rehab”. “All it means to them is more attention, treats, and belly rubs from strangers, and human attention is exactly what dogs hanker after the most,” he added. Pablo recently became a star in a new advertising campaign launched by the dog food brand, Butternut Box, where he can be spotted on billboards across London. The team at Butternut Box were charmed by his cheeky antics, much like his pub-bar jump ups, making him the ‘good boy’ for their campaign. “Pablo is special to us in the same way all dogs are special to their owners. The unconditional loyalty and love, the entertainment and clownery they provide, and the empathy and ability to sync their behaviour with their owners over time,” Bobby shared. Dog dad Bobby has even been inspired to write a book series on his and Pablo’s adventures. Titled ‘The Adventures of Pablo’ fans can purchase the series via Kickstarter until the beginning of May 2024. Bobby revealed: “The books themselves are unique in that there is a children’s and adult book for each story, so there is something for everyone. And everyone is literally a winner.” As Pablo’s pub adventures continue, dog lovers can join his fan club on Instagram using the handle @pablotheborador. Where: London, United Kingdom When: 02 Apr 2024 Credit: @pablotheborador/Cover Images **EDITORIAL USE ONLY. MATERIALS ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. THE USE OF THESE MATERIALS FOR ADVERTISING, MARKETING OR ANY OTHER COMMERCIAL PURPOSE IS STRICTLY PROHIBITED. MATERIAL COPYRIGHT REMAINS WITH STATED SUPPLIER.**