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This screen shot from cell phone video provided by Eric Hovde’s campaign shows the candidate for U.S. Senate shirtless in the cold waters of Lake Mendota in Madison, Wis. on Thursday, Feb. 29, 2024. He was hoping to show he’s more of a hardy Wisconsinite than a soft Californian. He also challenged his Democratic challenger, U.S. Sen. Tammy Baldwin, to take a cold plunge as well. (Eric Hovde via AP)